With the new Outlook integration, customers can click on an email contact’s name right in their inbox then view a rich contact card that includes a link to their LinkedIn profile. It later revamped the app to focus more heavily on the LinkedIn integration, and less on connections to other services like Facebook and Twitter. Before being bought by Microsoft, LinkedIn itself acquired a smaller company called Rapportive which made a then popular Gmail add-in that integrated social profile data into Gmail’s web app. This would not be the first time that LinkedIn data found its way into email.
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